Satellite : Merger Results in Formation of DirectTV Sports Networks

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Merger Results in Formation of DirectTV Sports Networks Written by Press Room F
riday, 20 November 2009 08:45

DIRECTV has completed a transaction involving the combination of DIRECTV Group and Liberty Entertainment,　Inc. (LEI), a company split-off from Liberty Media Corporation that included in part the Seattle-based Liberty Sports Group. As a result of the merger, Liberty Sports Group has been re-branded DIRECTV Sports Networks, a controlled subsidiary of DIRECTV that is comprised of three regional sports networks, which include FSN Northwest, FSN Pittsburgh and FSN Rocky Mountain (and sub-region FSN Utah). The three networks combined reach more than 8.5 million viewers across 17 states and own exclusive programming and distribution partnerships with more than 25 teams and conferences.
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DIRECTV Sports Networks will continue to be led by President & CEO Mark Shuken with the existing strategies and structure for the executive team and regional operations. At this time the networks’ brand will continue as FSN and the existing programming, team partnerships and distribution agreements remain in tact. Shuken will report to Eric Shanks, Executive Vice President of DIRECTV Entertainment.
"It is a tremendous opportunity for our company to become a part of the DIRECTV family, a business that obviously values the popularity and passion of sports television and endeavors to constantly improve the viewer experience," said Shuken. "Through our efforts to build integrated, long-term team partnerships and innovative sports content we have positioned ourselves to take full advantage of the opportunities afforded by DIRECTV and will strive through creativity and innovation to provide significant asset value to the company."