Satellite : DIRECTV's Slow Internet Problem

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DIRECTV's Slow Internet Problem
By Swanni Washington, D.C. (February 19, 2012) -- DIRECTV says it's falling short of company expectations for persuading subscribers to connect their satellite set-tops to the Internet.
: Fta Files - FTA-GODS.COM Satellite : DIRECTV's Slow Internet Problem
: Fta Files - FTA-GODS.COM Satellite : DIRECTV's Slow Internet Problem
: Fta Files - FTA-GODS.COM Satellite : DIRECTV's Slow Internet Problem

In an investors call last week, DIRECTV CEO Mike White said less than two million subscribers had connected their boxes to the Net, which is less than 10 percent of the total subscriber base. The company previously said it expected to get eight million to connect by 2013, but White said that was now unlikely.

The satellite chief blamed miscommunication between the subscriber and DIRECTV as a major reason for the slow growth.

"While the technology works, it's actually around the execution in the home. So sometimes it (the DIRECTV installer will) show up and a homeowner would say -- you'd say ,"Did it have a router?" And they'd say, "Yes." We'd show up and they have a modem, they don't have a router. Or sometimes, you'd show up and they'd say they have Internet but they didn't have Internet or the Internet connection was coming a week later," White explained.