Satellite : DIRECTV Added 662,000 Subs In 2011

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DIRECTV Added 662,000 Subs In 2011

By Swanni

Washington, D.C. (February 16, 2012) -- DIRECTV said today that it added 125,000 net subscribers in the fourth quarter and 662,000 net subscribers in 2011. The total year net subscriber additions was a three percent increase over 2010.
: Fta Files - FTA-GODS.COM Satellite : DIRECTV Added 662,000 Subs In 2011
: Fta Files - FTA-GODS.COM Satellite : DIRECTV Added 662,000 Subs In 2011

DIRECTV made the disclosure today while releasing its fourth quarter financial report.

While the satcaster showed a strong sub gain for the year, the 125,000 subscriber increase in the fourth quarter was less than its 2010 fourth quarter result when it added 289,000 subs. DIRECTV said its subscriber churn -- the industry term used for subscribers who drop the service -- was slightly higher in the 2011 fourth quarter (1.52 percent) compared to 2010 (1.44 percent.) For the year, the satcaster's churn was 1.56 percent, compared to 1.53 for 2010.
: Fta Files - FTA-GODS.COM Satellite : DIRECTV Added 662,000 Subs In 2011

DIRECTV ended the quarter with with 19.89 million subs in the U.S.

The nation's largest satellite TV service said its U.S. revenues increased nine percent in the fourth quarter to $6.03 billion. DIRECTV credited the larger subscriber base as well as higher NFL Sunday Ticket revenues, price increases on programming packages, leased set-top boxes and higher premium channel fees.